A fantasy is a situation imagined by its creator, that is not real, but fundamentally drives our psychological aspirations and desires as humans. It’s the alluring force behind brands like Apple, Jimmy Choo, Bollinger, Star Wars, Twilight and Las Vegas.

What is reality? Is the world around us real – or is our reality just our personal perception of how we see things? If reality is something that can be manipulated with the promise of a fantasy fulfilled – is this the secret that people like Steve Jobs and James Cameron use as part of their success?

Mass media, consumerism, advertising, brands, symbolism, stories, astrology and popular culture all constantly shape the way we experience our own reality and drive our global aspirational and consumer behaviour.

But where did it start, how does it affect us, how does it play out in real life, what brands have tapped into our fantasies, why are people craving a fantasy reality and how do you [as a marketer] create / facilitate a fantasy reality?

Join us, and a carefully selected group of storytellers, adventurers and academics for a 2-day journey beyond the rabbit-hole into the realm of the fantasy reality at BRAND HOOLIGANS 2010.